Manfrotto

Manfrotto is an Italian brand of camera and lighting support equipment (tripods, monopods, lighting stands, and bags) used by photographers and videographers worldwide. I led the UI design on a full site redesign, covering everything from the homepage and global navigation through to landing, product, and product listing pages. The aim was to give the site a more modern, premium feel while staying true to Manfrotto's existing brand guidelines, and to make it easier for visitors to browse and find the right gear. It's a commerce-style experience at heart, even though checkout happens with retailers rather than on-site, so a good deal of thought went into making that discovery and comparison journey feel just as smooth as buying directly. I worked closely with Manfrotto's in-house development team throughout, producing detailed UI kits in agile sprints as we built it out together.