Boots the Chemist

A re-platform to Adobe Experience Manager, moving from a rigid legacy CMS to a flexible, mobile-first component system. Working within the wider UX team, I led the UI design of a new set of components for the homepage, department, and landing pages, giving business-as-usual teams the flexibility to build pages daily (components still in use today). The project also coincided with a parent-brand refresh, and I took a lead role in translating that new look and feel for digital, producing a digital design language, a set of component specs and brand guidelines for the website, working closely with the brand team and key stakeholders to balance brand consistency with web best practice.